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WHO'S IN CHARGE HERE?
Magpie is a former journalist, attempted historian [No, you can't ask how her thesis is going], and full-time corvid of the lesbian persuasion. She keeps herself in birdseed by writing those bad computer manuals that you toss out without bothering to read them. She also blogs too much when she's not on deadline, both here and at Pacific Views.

Magpie roosts in Portland, Oregon, where she annoys her housemates (as well as her cats Medea, Whiskers, and Jane Doe) by attempting to play Irish music on the fiddle and concertina.

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Monday, April 3, 2006

Back on the air in Phoenix.

Air America logoIn early March, we posted on how Air America Radio was going dark in Phoenix, Arizona because of the sale of station KXXT to a religious broadcaster. At the time, the outgoing KXXT management said that they were working on getting another station and expected to be back on the air on April 3.

Well, today's April 3 and, from what I understand, readers in Phoenix should be able to hear Air America's programming by tuning in to KPHX 1480 AM.

Air America's loss of its previous Phoenix outlet points out a fact that faces any radio network or program producer that does not actually own radio stations: You can get your programming to listeners only if radio station owners let you broadcast. Air America has had big problems in this regard, including the loss of its original affiliates in Los Angeles and Chicago during its first week on the air. More recently, the network lost its Missoula, MT affiliate when the station went under new management. And there are periodic rumors that there are affiliate problems in other cities — although a fair number of those rumors turn out to be wishful thinking on the part of right-wingers.

To help deal with the ownership problem, two of Air America's founders — Anita and Sheldon Drobny — have formed a company called Nova M to buy and lease radio stations in order to provide air access to the network.

Sheldon Drobny said Nova M planned to acquire control of 20 to 25 stations in its first year and he said he thought the number could grow to more than 100 stations in three years. He said that while content was required to establish a network, "you also have to have distribution — that is one of the biggest risks we had as a network because all of the major frequencies were owned by the big three, Clear Channel, Infinity and ABC."

The company is looking for stations in areas where liberal talk radio is underrepresented. He said that even if a community was mostly conservative, there was still a local audience for liberal talk radio. "In the radio business you are looking for market share, not to win an election."

Novy M was the prime mover in leasing KPHX, making it possible for Air America to resume braodcasting in Phoenix today.

Via NY Times.

| | Posted by Magpie at 1:02 AM | Get permalink




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